Services
Branding
- Brand program development
- Brand audits
- Name development
- Positioning and tagline creation
- Corporate identity programs
- Corporate and campaign messaging strategies
Marketing
- Strategic planning
- Business planning support
- Marketing plans
- Marketing audits
- Competitive benchmarking and analysis
- Focus groups and customer surveys
- Product development and rollout
- Business development
- Sales support programs and materials
Communications
- Marketing communications plans
- Website strategy and development project management
- Website usability studies
- Online marketing strategies
- Creative direction
- Internal communications programs
- Advertising media strategy and planning
- Copywriting
- Public relations writing and editorial copy/content
- Media relations
- Collateral material development
- Direct mail and email campaigns
"Fairman served as a consultant during Community First Credit Union of Florida's brand analysis and re-branding project. He was a valuable partner and helped guide the entire organization through a seamless process."